There are many different e-commerce store options, however, one of the best platforms currently available is Shopify.
Other rival platforms include WooCommerce,BigCommerce, PrestaShop, and OpenCart. So, what makes Shopify the better choice over others? Is it the user-friendly design? The quick loading speeds? Or perhaps the outstanding customer support?
This article will discuss what sets apart Shopify from its competitors, helping you make an informed decision on which platform to choose yourself.
1. Visually appealing & a large choice of themes
Unlike other-commerce platforms, Shopify hasover 1,000 different themes for all users to access.
This allows for a fully customisable e-commerce experience, tailoring your e-commerce store to your exact preference.
If you don’t want to make the changes yourself, you can work with a web designer to make these changes for you.
2. SEO friendly
SEO stands for search engine optimisation. The better your SEO, the more likely you are to appear in search engine results for numerous search queries and questions.
Whilst all e-commerce platforms have SEO somewhat built-in, Shopify does this best, without a doubt.
In particular, this is seen within their ability to design beautiful and responsive landing pages, alongside you re-commerce store.
An effective, beautiful, and SEO friendly landing page is essential to convert leads into customers. Likewise, having a fully-functioning landing page itself improves your website’s SEO. In-turn, creating more leads and sales.
3. Supports multi-channel selling
Multi-channel selling is the promotion and selling of products across platforms such as Facebook, Pinterest, andInstagram.
Some e-commerce stores are unable to support this. However, Shopify integrates this into their platform, making this experience simple, user-friendly, and easy to manage.
This integration inevitably drives further sales to your website, increasing business.
4. The best choice for sales features
Shopify is the number one choice for sales features. These sales features include abandoned cart reminders sent via email, discount codes, taking payment anywhere with Shopify POS, and auto-calculated shipping prices for each customer.
And that’s just the tip of the iceberg.
However, one of the best sales features is the ability to organise your buyers. This can be done based on total spent or products bought, alongside other metrics. This allows you to target your email campaigns as accurately as possible, sending the most relevant products your customers may actually be interested in directly to their mailbox
This, once again, increases sales by creating a customised and personal shopping experience for each user.
Take away
Shopify is a fantastic online e-commerce platform, competing with a number of rival sites.
However, Shopify is by far the best all-round platform, encapsulating a number of different sales features, an abundance of themes (free to use), is SEO friendly, visually appealing, and contains many, many more features.
If you’re looking for an e-commerce platform, look no further than Shopify.
If you’d like some support setting up your store then our team here at Ecom Labs would be glad to help. Please do hit the get in touch link and let’s chat!